Unlimited Mobile Broadband
With the word unlimited becoming such an overused term in the world of telecom, we wanted to communicate this message in a way that was both fun and engaging to highlight Batelco’s never-ending broadband data packages in Bahrain. As an Interactive agency with extensive experience in digital media we used a technique called Lenticular printing technology to draw the reader’s visual attention and have them experience “unlimited” on a whole new level.
We printed about 36,000 lenticular sheets that were placed in magazines with high circulation rates. This digitally focused campaign proved to be highly successful with figures that exceeded the forecasted results and expected number of subscribers.