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UAE National Day

For the UAE’s 38th annual National Day celebration, O2 created a brand identity that reflected and embodied the brand essence- “Spirit of the Union” within the colour scheme of the UAE flag. As a branding agency we created an icon, which was both, timeless and modern, encapsulates the unity of the nation across Dubai and Abu Dhabi, and is flexible enough to be applied to any medium. O2 was the agency responsible for unifying all the 7 emirates under one brand in the annual National Day.