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Nawras Retail Branding

As a branding agency in Oman, O2 was appointed to create a Retail Brand Identity based on demographic targeting towards the youth for NAWRAS. Age specific communication was executed to support the awareness campaign. One of these efforts was a sub-brand that was created to target the youth in a stronger, more impactful way. The name of the sub-brand, its branding, the design, etc. and all aspects of launch were tailored to fit this specific target audience. The launch of this brand showed amazing results and succeeded.