Creative Activation campaigns and branding. O2, the agency in Dubai created on ground activations for BASMall to celebrate the Mother’s day. We also created an Sms Campaign for the activation. The agency recognised the need to create a branding strategy for the Mother’s day campaign. The campaign was promoted on social media. On ground activations included kids’ activities for four days. An advertising was made for the Great Vegas Circus that was held in BASMall, our Public relations published a press release to publicise the event. Branding strategy was also developed in the mall to promote the circus as well as the use of digital attempts such as social media networks to promote it.